The Cinematic in Brand Photography: No Longer a Corporate Looking World

I have to be honest. The reason I stayed away from the brand world for so long was because I only caught a vision for one type of brand imagery: the over-exposed, corporate, cold and contrived billboard vibe - the million-dollar photoshopped smile and women in shoulder-padded blazers.

No thanks. Hard pass.

The shift now is that businesses have widened in their breadth - industries are going crazy niche and there continues to be outstanding demand for people to sell their products and services in a visual way. As industries niche, they cannot rely on the utilitarian nature of their service to sell anymore. They need stories. They need beauty. They need something real in order to connect with real people.

Cinematic brand photography is definitely not a style for every industry, and that’s okay. But it’s the only type of brand photography style that I find myself capable of creating with my whole self. There should be no “one type of brand photography only” offered to businesses who have businesses that don’t look like everyone else’s.

The imagery should match the company.

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