Covert Culture-Makers: Boston’s Leading Art Directors

The marketing underworld is alive with creatives: copywriters, advertisers, strategists and creative directors dominate the scene with innovation and leadership. Perhaps those who can coin the right slogan to sell products and services of household brands get the most acclaim, but there are those working tirelessly behind the scenes who function as the magic production glue.

Who can follow a relentless book of brand guidelines from a pharmaceutical company and still manage to be “creative” in advertising and branding? Who can turn a blue sky vision for a TV ad into a reality with a shoestring for a budget compounded with crazy turnaround times?

Meet the Art Director.